Content Marketing

We tell your customers stories they care about to keep them coming back.

Content marketing drives traffic to your company’s website by providing answers to the problems your customers face every day. This makes you the voice they trust, which in turn means you’re the one they turn to when they’re ready to buy.

Content writing maven Jennifer Gregory puts it this way: “Effective content marketing is when the content produced simply addresses the needs of the target customer with very few (if any) mentions of the company’s products or services.” Essentially, it’s selling without the sales pitch. It’s subtle, but it works.

Ever read a blog on a company website whose last entry was four years ago? Us neither. Content marketing only works when it’s done regularly, done with top-shelf writing, and with your specific audience in mind. The bottom line is that it has to be interesting, and it has to be ongoing.

We can write blog posts, white papers, newsletter materials, or whatever you require. With a solid background in journalism and storytelling, we know how to assess your audience and craft content that translates into sales. We work regularly with companies in the tourism and environmental and engineering sectors, but our niches include outdoor adventure, surfing, science writing, food truck and restaurant writing, history, cannabis, and homebrewing.

Get in touch today to learn how Fireweed can create winning content for your business.